A brand is a name or a symbol, which is associated with tangible and emotional attributes to identify the goods or services of one seller in order to differentiate them from those of competitors. A brand designates a product or service as being different from competitors' products and services by signaling certain key values specific to a particular brand. Determining the value of a brand is generally a combination of direct and indirect processes. A direct measurement process is one that arrives at a price based on the communication investment made behind the brand. An indirect measurement will value the brand based on what it can add to the bottom line.
Brand registration is not different from India trademark registration. A brand name actually constitutes a trademark. A brand or a brand name owned by an owner may want to keep it under his proprietorship. For this purpose, he needs to get his brand registered. This brand name which is registered using a logo or a symbol, the logo or symbol is then known as a trademark. Brand in India is categorized into several categories and subcategories. One can easily find out the list of the brands available in the country based on the product or services they provide.
This registration is done under the brand registration or trade mark act, 1999 and follows the rules there under. The brand registration India is carried out by Controller General of Patents Designs and Trademarks which is the office of the registrar of trademarks India. As the numbers of companies are increasing in the country with an exponential rate, the apprehension of infringement of the brand names or trademarks is but obvious. In such cases, the trademark or the brand registration is a must and should be done with the help of the services that are available now.
After the Brand Name registration in India no other company or the person can use the Brand other than the owner. It is very essential to protect the Brand in this era of high competition. If your Brand Name is trademarked than you can entitle to get the statutory damages against any person who copy your mark in bad faith and the law imposes criminal liabilities against the wrong doer as well. The best way to protect your Brand is to trademark it. Trademarks protect words, names, symbols, sounds and colours and distinguish one company’s goods and products from another.
We have experienced, capable and dedicated Legal Professionals who are able to provide best brand registration services in India.
Brand Name Registration Procedure:
A Brand Name search is the first step in the Brand Name registration procedure. A search is to be conducted in order to determine the uniqueness of the brand, and its similarity to other, pre-existing brands.Without a search, there are chances for being sued for Trademark infringement, the rejection of the Brand Name application, and a third-party challenging the Brand Name registration application.
- Filing of Brand Name Registration Application :
The second step in the Brand Name registration procedure is filing of Brand Name registration application after getting the positive search report.After receiving of the acknowledgement the applicant can use the symbol TM alongwith the applied brand. If the application for the registration of Brand Name filed through efiling system of Brand Name registration than the acknowledgement of the application alongwith the government receipt generate immediately after the filing. If the application for the registration filed manually than the acknowledgement provided only after 15-20 days.
- Examination of Brand Name Registration Application:
Third step in the Brand Name registration procedure is issuance of examination report by the Registration office. Upon receipt of Brand Name registration application, the Registrar issues an examination report after examining the application. Applications are examined to ensure that they comply with the requirements of the law and that they do not conflict with brands which are already registered, or which are the subjects of earlier pending applications.
- Publication of Mark in Trademark Journal :
Fourth step in the Brand Name registration procedure is the publication of the brand in the Trademark journal. If the Registrar consider the mark as a distinctive brand or after the removal of the objections, if any, raised by the Registrar he may cause the application to be advertised in Trademark journal.
Fifth step in the Brand Name registration procedure is the issuance of Trademark registration certificate. After the application for Registration of Brand Name is accepted by the Registrar, the Registrar shall issue to the applicant a Certificate of Registration under the seal of the Trademark Registry
Choose Us to register your brand:
We are leading law firm in consulting for the registration of your esteemed company Brand Name, Logo, Product Name, and Copy Right. We work closely with our customers to advice on clearance and availability of brand names, logos, designs and trademarks. Our brand clearance team carries out extensive searches to clear brands for use.
NOTE :
Please Use Resources - List of Documents Required Tab tab to know more about documents required for registration at current date.
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